![]() In a study conducted by Mauborgne and Kim in the run-up to their book, however, they found that companies with a Blue Ocean Strategy were able to maintain their dominance in the new market for an average of 10 to 15 years. The competition will try to take your shares. ![]() Imitators find each other relatively quickly and attack the new market. Of course, you won't be alone in the market forever. If a company manages to develop a blue ocean, it can completely escape from the competition and make the highest profits. In a red ocean, you define yourself primarily through the price and can therefore gain market share from other participants, but this pressure does not exist in a blue ocean. Anyone who takes this step can achieve undreamt-of benefits: A new market can only be created with completely new products that consumers do not yet know. ![]() For this you need one thing above all else: innovations. In order to open up a market that no one else is working on, you have to create a completely new one. ![]()
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